With Spotify hitting 356 million monthly active users this year, there’s little doubt the future of music is online. Local bands can upload their music online on a multitude of platforms including Spotify and expose their music to millions in just an instant. In some cases, bypassing the need for third parties like a record label completely.
So how do you take advantage of these platforms and which ones are worth your time? We take a look to help you hit the right note!
- Start your music promotion with a website
It’s important to have one platform where you control your music, content, and brand image—your website. If a promoter or fan is searching for you online, the first hit they should get is your band website. This is your chance to hook them with a great first impression and win them over with an amazing user experience. Don’t be afraid to blow your own trumpet!
Even if you promote your music online elsewhere you should always have a website to list your tour dates, news, contact details, and some sneak peeks!
Music website with Jimdo
If you don’t have a website yet, don’t worry! You can easily create a Website with Jimdo below and connect your band’s social media page. What are the advantages?
Easy music integration: Add songs from iTunes or Spotify directly on your homepage
Videos: Easily upload videos from your performances to your site
Podcast: Link an Apple or Spotify podcast in your Music block to share interviews or teasers
Contact form with map: This lets visitors know where they can find you and how they can contact you
Social media: Link your social network profiles
Designed for music: Use a layout that is specially designed for music websites
CREATE YOUR MUSIC WEBSITE
- Get discovered on Spotify
Uploading your music to Spotify has a ton of advantages, the main one being a huge reach. Spotify is used by a worldwide audience with its mobile and desktop downloads. Unknown artists have the chance to shine through the “Discover” tool and “Release radar” that connects similar music. Almost every artist is in the Spotify music library, connecting your name by association with the biggest stars.
Have you built your music website? Add your playlists, so visitors can listen to your songs. It’s easy to embed your playlists from Spotify, SoundCloud or BandCamp.
- Post your tracks on Reddit Music
Many music channels tend to be saturated with artists but Reddit still has a lot of untapped potential for grassroots marketing to promote your music. This is the perfect opportunity to get up and personal with your potential fans and build up your brand. Reddit is interactive and there’s no distance between you and your customer base. You can introduce yourself, share your website so people can listen to your tracks, and interact with your potential user base. Reddit users don’t hold back so be prepared to get some constructive (and unconstructive) feedback about your tunes.